Nexus One’s Slow First Month
February 7th, 2010Google Inc. sold about 80,000 units of its Nexus One phone during its first month, putting up figures one-eighth the number of Apple iPhones that company sold in its debut month.
Google is facing an uphill climb in terms of establishing themselves as a reliable brand in the mobile world, so the sluggish sales figures are kind of expected. The company is still looking for a new model for pricing, for example, and they also lack a streamlined distribution set-up that enables customers to purchase the product without much confusion.
Google broke with convention in setting up its sales model, launching the smartphone without the use of cell phone providers. The intention was to sell the Nexus One to consumers without a cell phone company contract.
Flurry Inc., an analytics group, has been watching the sales of the Nexus One and has been comparing those sales to Apple’s first run with the iPhone. While Nexus One’s sales have been steady out of the gate, iPhone sales exploded during the same time period. Apple sold 1 million iPhone products during the first 76 days of sales.
Some blame Google’s lack of advertising on the sluggish sales, noting that it almost seems arrogant for Google to suggest that the Google name itself would be enough to move some serious units. It’s turning out that Google’s refusal to move in with a service provider or cell phone company could be harming things, too. And the $529 price tag isn’t much of a help.
So where does Google go from here with the Nexus One? Will the sales be enough to have the company continuing in this fashion or will they cave and join forces to get some more publicity? Is Google experiencing, perhaps for the first time, a problem in name exposure?