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Saturday, May 17, 2008.
Mobile Movies Now Available
Cinema Now, a privately owned digital movie theater, announced it would offer instant movie downloads for cell phones, home televisions, and personal computers. Movie trailers and full-length feature films will be available for download. Consumers can choose to rent or purchase movies for downloading from Cinema Now’s mobile website.
"It definitely makes discovery a little more social when you can talk about the movie and do the purchase while you're there," said David Cook, Cinema Now's chief operating officer.
Renting a movie from Cinema Now will set you back $1.99, and purchasing a downloaded film runs about $14.99 with this service. Although I am not such a movie addict that I have the urge to watch a full-length movie on my three-inch mobile phone screen, this seems like a pretty sweet deal for movie lovers. It is a lot like getting your movie fix from Blockbuster without leaving home. I believe Blockbuster offers movie downloads as well, but I know from experience that the folks at Blockbuster like to add extra charges to your credit card once they have your number. I asked the sales clerk about it when it happened to me, and he just gave me a smirk and said that is how the company works. That is not exactly the kind of program I want to sign up for voluntarily.
Another popular movie download site, Netflix, offers instant movie downloads to your personal computer as well, but not to your mobile phone. This is the first publicized service I have heard of that offers mobile downloads outside of a service provider contract.
I think it is appropriate and refreshing to see an actual theater company get in on... [ read the entire post ]
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